Plymouth NHS & Family Hubs
An information film to support infant breastfeeding
CLIENT: NHS & Plymouth Family Hubs network
PROJECT TYPE: INFORMATION VIDEO PRODUCTION
We were asked to create a campaign of films to support infant feeding by the Plymouth NHS trust and Plymouth Family hubs.
The problem
Breastfeeding in younger generations is on the decline. We were asked to provide a film campaign shot over the course of two weeks to inform on and promote breastfeeding. In that time we managed to produce 10 films in a short time frame with animations. These films are to be shared by Barnardo’s Charity, Live well, the family hubs and the local NHS trusts.
Project delivery
We shot across many different locations across the two weeks encompassing the full range of information the NHS wanted to share. We created a film to sit alongside the campaign, supporting the ‘kite mark scheme’ - promoting locations for mothers to feel comfortable to breastfeed.The films are yet to be released and are in the final stages of edit.
