Informative films

I believe that truly understanding your brand is essential. Getting to know the subject matter - and getting to know you - is where everything begins.

Over the past year, we’ve worked closely with the NHS across several local authorities to produce infant-care films for antenatal campaigns. Thoroughly understanding the topic (to the point where I even became a parent myself!) was vital. These projects were incredibly rewarding and far from simple talking-head videos. Building trust with families was essential, and I feel that comes across in the films — you can see it in the honesty and vulnerability of their answers.

We’re now working with three more NHS trusts this season, continuing to learn their stories, understand their needs, and deliver their important messages with care and authenticity.